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UGC photography to enhance marketing for Marathons

Updated: Jun 10, 2023

User-generated content (UGC) photography can be an excellent way to enhance the marketing and engagement efforts for marathons, Triathlons, 10K runs and Fun Runs alike. Here are some benefits of UGC photography for sports events:


Provides Authenticity: UGC photography provides a sense of authenticity to the marathon as it showcases real-life images captured of runners or spectators. This content can help build trust and credibility with the audience as they can see the event through the eyes of the spectators.

  1. Measure RoI: Utilising our Cloud enabled UGC photographer is a cost-effective approach to capture images during the marathon as you can measure the social media spread by tracking the hashtag we add to the image.

  2. Increases Engagement: When runners and spectators share their experiences through images, it can help increase engagement with the event. This content can be shared on social media channels, and it can encourage others to participate in future events.

  3. Generates Buzz: Sharing UGC photography can help generate buzz and excitement about the marathon. People are more likely to share and engage with user-generated content, leading to increased exposure for the event.

  4. Encourages Participation: By showcasing UGC photography on the event website or participants social media channels, it can encourage more people to participate in the future. The images can inspire others to sign up for the next race or support the event by volunteering.


In conclusion, UGC photography is a cost-effective way to enhance the marketing efforts of events. It provides authenticity, increases engagement, generates buzz, and encourages participation. By utilising UGC photography, event organisers can build a stronger connection with their audience and create a memorable experience for participants and spectators.

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