How to distribute marathon photos on the day to maximize social media benefits
Imagine a town or city marathon with 3,000 runners, with photographs being taken at Start/Finish and at 2 locations on the route. That's potentially 12,000 to 24,000 photographs! How can organisers and sponsors maximize the social media benefits of these photos on the day of the event and provide a return on investment?
One solution is to use the Instant-Images photography service. This service sends each photo to a runner's phone as they pass by the cameras. This allows runners to share their photos immediately on social media with the added hashtag that the organiser or sponsor provides.
Here are some tips on how to distribute marathon photos on the day to maximize social media benefits:
Choose Instant-Images photography service. There are many different companies that offer marathon/Race photography services, but there is only 1 compnay in the UK (and Europe at present) that can provide this instant branded photo sharing service to an individual's phone.
Promote the Instant-Images photography service to runners. Let runners know that they can receive their photos immediately on their phones by using the Instant-Images service, scanning thye QR code and registering thier number. You can promote the service on your website, social media pages, and in your pre-race communications.
Choose strategic locations for the photographers. Place the photographers at locations where runners are likely to be smiling and looking their best. This could include the Start/Finish line, halfway point, and other scenic locations along the route.
Use a hashtag to track social media engagement. Encourage runners to share their photos on social media using a specific hashtag. This will allow you to track how many people are sharing your photos and what they are saying about your event. A small competition drives sharing.
Here are some additional tips for using the Instant-Images photography to maximize social media benefits:
Partner with sponsors to promote the Instant-Images photography service. Sponsors can offer runners discounts on their producrs/services or other incentives to use it such as a number of small prizes.
Encourage runners to tag the organiser and sponsors in their social media posts. This will help to increase the visibility of your event and sponsors.
Use the Instant-Images photos to create social media content. Post event a gallery is provided with all the images so that you can create Reels, collages, and other types of content using the Instant-Images photos to promote your future events and sponsors on social media.
By following these tips, you can use Instant-Images photography to distribute marathon photos on the day and maximize social media benefits.
Here are some examples of how organisers and sponsors can use the Instant-Images photography analytics reporting to demonstrate return on investment:
Track the number of social media posts that include the event hashtag. This will give you an idea of how many people are sharing photos of your event on social media.
Track the reach and engagement of social media posts that include the event hashtag. This will give you an idea of how many people are seeing and interacting with your event photos on social media. With the UK average number of Facebook friends of 220 if 2,000 runners share 1 image, thats a reach of 440,000 on social Media.
Track the number of new followers on social media. This will give you an idea of how many people are becoming interested in your event and sponsors as a result of the social media photo sharing.
By tracking these metrics, organisers and sponsors can demonstrate the return on investment of using our Instant-Images photography service to distribute marathon photos on the day.
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